JUVÉDERM VOLUMA Campaign
JUVÉDERM VOLUMA XC is the first and only filler approved to temporarily correct age-related volume loss in the cheek area in adults over the age of 21. JUVÉDERM VOLUMA™ XC helps create a more youthful appearance to the face and provides natural-looking and long-lasting results for up to two years with optimal treatment.
JUVÉDERM VOLUMA XC is the largest product launch in aesthetics industry history.
In just 10 months since launch, over 9,000 injectors were trained. A professional advertising campaign and a Direct-to-Consumer (DTC) advertising campaign catapulted consumer awareness levels to 28%, The product line received Allure Magazine’s Best of Beauty Award. The campaign received 2 Rx Club awards and captured 14% of the market. The $50 million dollar sales goal was exceeded by $50 million, resulting in over $100 million in sales.