Astellas Pharma created a breakthrough product in the area of treatment for MRSA and cSSSI. With a unique dual mechanism of action (MOA), Vibativ could more efficaciously fight severe infections caused by methicillin-resistent staphylococci.
The client wanted this campaign to be aggressive and arresting. The focus - the dual MOA. The inspiration, Cerberus from greek mythology. The "hound of Hades", is the multi-headed dog that guards the gates of the underworld to prevent the dead from leaving. In art, Cerberus is most commonly depicted with two heads which represents the dual MOA of Vibativ.