Ray Ban Campaign
The creation of this campaign was to re-establish the heritage that Ray-Ban has had with Hollywood stars and the film industry and remind the consumer of the close relationship Ray-Ban and Hollywood share. Ray-Ban sunglasses have appeared in many movies, with many stars, on and off the big screen.
The campaign strategy was to remind consumers
of Ray-Ban's heritage. What made the brand famous (before product placement) was in fact
who was wearing them.
The message is simple - Ray-Ban sunglasses