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Ray Ban Campaign

The creation of this campaign was to re-establish the heritage that Ray-Ban has had with Hollywood stars and the film industry and remind the consumer of the close relationship Ray-Ban and Hollywood share. Ray-Ban sunglasses have appeared in many movies, with many stars, on and off the big screen.

The campaign strategy was to remind consumers

of Ray-Ban's heritage. What made the brand famous (before product placement) was in fact

who was wearing them.


The message is simple - Ray-Ban sunglasses

are legendary.

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