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Nplate Concept
Nplate is a man-made protein medicine used to treat low blood platelet counts in adults with chronic immune thrombocytopenia (ITP).
The Nplate disease state is an autoimmune disease. Immune Thrombocytopenic Purpura (ITP) destroys blood platelets. The indication for Nplate is supplement/boost/amplify the body's own system of defense against thrombocytopenia by mimicking the effects of natural occurring thrombopoietin (TPO) and outpacing the destruction of the disease.
The campaign message and position state that Nplate uniquely achieves and sustains optimal platelet counts for individuals.
The visual and copy communicate that the platelet supply can keep up with patient demand.
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