Nplate Concept
Nplate is a man-made protein medicine used to treat low blood platelet counts in adults with chronic immune thrombocytopenia (ITP). Nplate is not for use in people with a precancerous condition called myelodysplastic syndrome (MDS) or low platelet count caused by any condition other than chronic (lasting a long time) immune thrombocytopenia (ITP). Nplate is only used if your low platelet count and medical condition increase your risk of bleeding.
Ad Concept
The Nplate disease state is an autoimmune disease. Immune Thrombocytopenic Purpura (ITP) destroys blood platelets. The indication for Nplate is supplement/boost/amplify the body's own system of defense against thrombocytopenia by mimicking the effects of natural occurring thrombopoietin (TPO) and outpacing the destruction of the disease
The campaign message and position states that Nplate uniquely achieves and sustains optimal platelet counts
for individuals.
The visual and copy communicates that platelet supply
can keep up with patient demand.