Lupron Depot Concept
Lupron Depot (leuprolide acetate for depot suspension) is used for the management of endometriosis, including pain relief and reduction of endometriotic lesions. Lupron Depot is also indicated for initial management of endometriosis and for management of recurrence of symptoms. The recommended initial treatment is no more than 6 months. Repeat treatment for endometriosis should be limited to 6 months.
Ad Concept
Severe lesions in the ovaries can be very hard to find
and eliminate. Lupron Depot finds and destroys lesions
that other endometriosis treatments can miss.
The campaign communicates that Lupron Depot does
a better job at finding lesions and eliminating them.
To achieve this, we thought about the MOA of Lupron Depot and how it navigates through the ovaries.
The concept shows a GPS mapping system within the ovaries with the message that not even the smallest of lesions can hide from Lupron Depot.