FOOTJOY

Updating an iconic brand in the golf industry can be daunting. The challenge was to maintain the equity within the brand and evolve the look. Evolution more than a revolution. Maintain the spirit and integrity of the #1 footwear brand in golf.

 

The icon update reflects the forward direction and incorporates a more fluid, symmetrical approach. The new contemporary typography reflects and counterbalances the many different product lines within the FootJoy family.

 

© 2019 Timothy J Brennan

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