JUVÉDERM VOLUMA Campaign
JUVÉDERM VOLUMA XC is the largest and most successful product launch in aesthetics industry history. The first and only filler approved to temporarily correct
age-related volume loss in the cheek area. It helps create a more youthful appearance to the face and provides natural-looking and long-lasting results up to two years with optimal treatment.
In just 10 months since launch, over 9,000 injectors were trained. A professional advertising campaign and a Direct-to-Consumer (DTC) advertising campaign catapulted consumer awareness levels to 28%.
Allure Magazine’s Best of Beauty Award
2 Rx Club awards
Making the JUVÉDERM VOLUMA XC Campaign
Documenting aspects of how a campaign is made can be a benefit. This video features a look at some of the production behind the JUVÉDERM VOLUMA XC campaign and how the featured model Dana feels about being the face of Voluma.
Four of the models that were used in the campaign speak about their experience and the results they had with JUVÉDERM VOLUMA XC including their before and after photography.
The NEXT Dimension Experience program
A program called The NEXT Dimension Experience was created to introduce and educate physicians to JUVEDERM VOLUMA XC. An instructional training video helps physicians with assessment of volume loss and how to administer JUVÉDERM VOLUMA XC.
National Sales Meeting Video
The hype video, introducing the launch of JUVÉDERM VOLUMA XC, was used to open the national sales meeting.
RAYBESTOS Brakes Campaign
For over 100 years, Raybestos has been changing the way people think about brakes and brake performance with continual innovations and a dedication to producing the highest quality brake parts in the industry. There are very few brand names that have lasted a full century. Its success as the leading brand of brake components in North America is due to a strong dedication to premium, quality products and customer satisfaction.
Roger: Racing Pedigree
Focus was on the quality and safety of their product used at the highest level
of competition, the NASCAR Cup Series. Also featured was their primary sponsorship of a race team and as the official brake of the NASCAR Cup Series.
The message was to ask for Raybestos by name to guarantee safety and quality no matter where your brake repair is done.
Raybestos focused on heritage and pedigree to tell their story of why they are the best in brakes.