Wilson Sporting Goods had a need to capitalize on their relationship with Michael Jordan, 5-time NBA MVP award winner, and use that leverage in marketing. This was done by creating a one-of-a-kind brand identity and was used on products to leverage their endorsement relationship with Michael.

Authentic Game Equipment

Wilson Sporting Goods wanted to establish and remind consumers and clients of their commitment to manufacturing the highest quality professional grade equipment. This was done by creating a wordmark identity and applied to only professional grade equipment, packaging, hang-tags, and marketing materials. The logo represents both a gold standard and seal of approval.


Jet Basketball

Creating a new identity for a product that has over 60 years of heritage can
be daunting. The process had to be simple and smart, building on existing equity.
The logo had to be modern and contemporary so it could stand the test of time
for perhaps another 60 years.


Ogee Curve

Borrowed from architects, the Ogee curve describes the S-shaped curve from the cheekbone to the mid-face hollow.

When Allergan launched JUVÉDERM VOLUMA XC, part of the campaign relied on emphasizing the Ogee curve. The challenge was, could we create wordplay based on 2 key benefits? Could it be incorporated into the headline?


The result was an elegant, typographical logo lockup in the headline near the cheek.


Amgen was bringing to market the first and only FDA-approved mucosal growth factor to help protect against the devastation of severe oral mucositis. At the same time
a campaign was being developed, they needed a logo identity.

While the icon represents the mosaic imagery in the campaign, the square serifs complement the icon. The icon is made up of 9 symmetrical squares creating
1 complete square. The icon color grows in strength from left to right which
represents rebuilding or regeneration.

Avenger Basketball logo

This was the first time Wilson Sporting Goods used foil stamping on a premium-grade basketball.


The Pacific Edge

Pacific Communications, the largest pharmaceutical marketing, and advertising agency on the West Coast developed an educational program for its employees. An identity was created for this ongoing program consisting of seminars, literature and other educational media. 


Urology Practice Consultant

BOTOX Urology has a team to consult with urologists on matters including practice management. There was a need for a brand identity unique to this group of specialists.


The logo was designed focusing on 3 key attributes, the patient, physician, and consultant. These attributes are represented by a 3-letter acronym and an icon that consists of geometric shapes.




Performance Management Program

This is an identity system for a new human resources management program.


The triangle and its overlapping intersections represent touch points and collaboration. The gradations represent the blending of performance, success, and growth.
The typeface uses lowercase letters with flowing circular letterforms to represent
a comfortable interaction.

© 2019 Timothy J Brennan