Apps
Vibativ App
Astellas Pharma created a breakthrough product in the area of treatment for MRSA and cSSSI.
Creation of a digital app to diagnose and monitor MRSA and cSSSI
The app featured patient profiles and the navigation was broken down into four main patient categories: inpatient, outpatient, hospital patient, and home health patient.
Problem
To properly diagnose and monitor MRSA and cSSSI you have to identify the symptoms for optimal
treatment outcomes.
My Role
As the Product Designer/Manager and UX/UI lead, I supplied wire frames and final designs for mobile web and desktop. To better understand our customers, I also conducted research and user testing.
The team consisted of a product manager, a front end developer, and a back end developer.
Understanding the Problem
In the qualitative research and testing that we did with physicians through surveys and diaries/ logs.
We found key pain points and barriers to properly diagnose and determine the clinical assessment
and care.
Solutions
A series of patient profiles that help diagnose and determine the clinical assessment and care of a patient with MRSA or cSSSI. Moving forward with the aforementioned findings, I created wire frames with my recommendations:
— Re-order of the navigation into four main categories
— Rework the current treatment program and clinical outcome section
— Clean up the UI
—Strategize on information hierarchy and rearrange accordingly
JUVÉDERM VOLUMA AIM App
A one of a kind app for the assessment of patients for greater outcomes.
Creation of a digital app to AIM for success
An innovative tool to help plastic surgeons make the most out of their practice using 3 tenets: Assess, Inject and Maximize. Tools within the app include access to a resource center, a before and after gallery and the Allergan Partnership.
Problem
When JUVÉDERM VOLUMA XC came on the market it was the first and only FDA-approved cheek injection filler for the midface. How could surgeons make the most of JUVÉDERM VOLUMA XC in their practice?
My Role
As the Product Manager and UX/UI lead, I supplied wireframes and UX for mobile, web and desktop. To better understand the customers, we also conducted research and user testing. The team consisted of product managers, a frontend developer, UI, and UX design members.
Understanding the Problem
In the qualitative research and testing (with plastic surgeons and board certified aestheticians) through surveys, interviews, and diaries we found key pain points and barriers. How does the surgeon educate his staff and how does he educate the patient? What are the best ways to assess a patient since this is the first product of its kind? How do I talk to patients about age-related volume loss?
Through Additional Iterations and Testing
After adapting the feedback given, the UI was able to build excitement and the UX experience delivered on the multiple touch points that were needed for the information and communication.
Solutions
A marketing campaign called - AIM (Assess, Inject and Maximize) was created and implemented to help plastic surgeons maximize patient treatment and outcomes and increase the sales and marketing efforts of the plastic surgeon's practice.
MPI Pharma App
MPI Research is a leading Clinical research organization specializing in drug development strategy.
Creation of a new "anti-science" app for MPI Pharma
The launch of the new app featured the 4 key areas at which MPI Research excels: Discovery, Biology, Safety/Toxicology, and Results. The headline reinforces the visual, and the subhead communicates that MPI Research delivers customized solutions as a partner to its clients.
Problem
Let their customer base know of this new technologyand get them to download an use the app for information and updates.
My Role
As the UX/UI lead, I supplied wireframes and UX for mobile, web and desktop. To better understand the customers, we also conducted research and user testing. The team consisted of product managers,
a front end developer, UI, and UX design members.
Understanding the Problem
In the qualitative research through interviews, we found key pain points and barriers. How will new and existing customers find the app and start to use it? What new information and news will be advantageous for them.
Through Additional Iterations and Testing
After adapting the feedback given, we were able to create excitement around this new app and its resources availalbe within the app to create a closer CSR
Solutions
Using the website and other news sources the UI and UX was able to build excitement and deliver on the multiple touch points. Mainly, responsiveness to their customers needs, the excellence behind the MPI science, and the quality of the studies.